The “Colombia, The Country of Beauty 2025” Business Matchmaking Forum is organized by the Ministry of Commerce, Industry and Tourism through ProColombia, and is the most important international trade promotion activity developed in the country. In 2025, this activity will be developed in conjunction with the three mission axes of the entity: Vice-Presidency of Exports, Vice-Presidency of Tourism and Vice-Presidency of Investment.

From July 9 to 10, in Cali, ProColombia will bring together in a commercial space around 30 international investors and around 30 Colombian companies from all regions of the country.

ProColombia invites you to register as an investor and thus schedule business meetings with Colombian companies.

For more details on the sectors and products that will be part of this Business Matchmaking Forum, please visit the "participating sectors" section.