The International Business Matchmaking Forum “Colombia, The Country of Beauty 2025” in Cali is one of the most important business initiatives of The Ministry of Trade, Industry and Tourism of Colombia and ProColombia. We connect Colombian exporters with International Buyers with common business interest. Our goal is facilitating the creation of business opportunities between both parties.

From July 9  to 10, in Cali, ProColombia will bring together nearly 700 international companies and around 1500 Colombian companies from all regions of the country in a commercial space.

ProColombia invites you to register as a Colombian company and schedule business meetings with international companies.

For more details on the sectors and products that will be part of this International Business Matchmaking Forum, please visit the "participating sectors" section.