The Technical Group of Promotion Agencies of the Pacific Alliance (GTAP), comprising the Chilean National Tourism Service (SERNATUR), PROCOLOMBIA, the Ministry of Tourism of Mexico (SECTUR), and PROMPERÚ, within its 2026 work plan, prioritized joint promotional actions focused on the leisure tourism segment, with the objective of boosting the commercialization of Pacific Alliance tourist destinations and continuing to contribute to the increase of tourist flows both at the intraregional level and from prioritized third markets, such as China.

Therefore, the GTAP invites you to participate in the 8th Pacific Alliance Tourism Business Roundtable, a space that over recent years has positioned itself as one of the main commercial platforms for regional integration and which, on this occasion, will take place on April 23 and 24, 2026, in the city of Armenia, Colombia.

In order to help you plan your participation, we suggest taking into account the following schedule: